When a Crisis Drives Focus (And Alignment)


Earlier this week, I was talking with SMART Growth author and “business growth catalyst” Jack Spain about alignment. He recounted some of his experiences working for a large public utility here in the Carolinas, where hurricanes and ice storms periodically wreak havoc on the electric infrastructure. “When we had a restoration even, alignment became very clear.” While business-as-usual could get wrapped up in many competing corporate goals and priorities, when a storm impacted a large number of customers, all hands were on deck with a common top priority: restore power as quickly and efficiently as possible. This reminded me of similar stories I had heard from executives and managers at smaller electric co-ops in the past: their organizations excel during restoration activities.